We help IT providers deliver reliable AV for their clients

 

From AV project delivery to ongoing support — we work alongside IT:

 

✔️  A trusted AV partner for IT and MSP teams

 

✔️  Clear roles that protect your client relationships

 

✔️  Enterprise-grade AV delivery and support

 

Discuss an AV Project for Your Client - Book a Call

Trusted by IT Providers Across Canada

Bell Canada logo

When Clients Expect IT Providers to Solve AV

As MSPs expand their services to support modern collaboration and meeting room environments, a few common challenges start to appear.

AV Projects Fall Outside Core Expertise

Clients regularly request help with meeting room upgrades or collaboration technology. Without AV design and integration expertise, MSPs must either decline the work or risk delivering inconsistent results.

Clients Expect IT to Own Everything

From networks to laptops to meeting rooms, clients expect their MSP to solve every technology problem. When AV systems fail, the MSP is still accountable—even if they weren’t involved in the original design.

AV Quickly Becomes a Support Burden

The AV vendor completes the install, leaves limited documentation, and moves on. Your team inherits the support calls — without context, ownership clarity, or a clean handoff.

Vendor Coordination Becomes Frustrating

When AV issues occur, MSP teams often find themselves coordinating between hardware vendors, manufacturers, and installers—wasting valuable time that should be spent supporting core IT services.

Inconsistent Meeting Rooms Frustrate Users

When meeting rooms work differently from site to site—or fail during important meetings—users blame IT. Poor AV experiences can quickly damage your team’s perceived reliability.

AV Systems Are Hard to Standardize

Every office, vendor, and project introduces different equipment, configurations, and designs. Over time, AV environments become difficult to support, scale, or maintain consistently.

The Right AV Partner Protects Your Client Experience

Supporting modern collaboration environments means dealing with technology that sits outside traditional IT responsibilities. Cameras, displays, room systems, and collaboration platforms introduce complexity that MSP teams aren’t always equipped to manage alone. By partnering with ET Group, MSPs gain a trusted AV specialist who works alongside their team—helping deliver projects, resolve escalations, and maintain reliable meeting room experiences for their clients without disrupting the MSP-client relationship.

Book a Quick Conversation

The AV Powered Workspaces Your Clients Depend On

Your clients rely on collaboration environments that go beyond traditional IT infrastructure.

Medium conference room with dual video conferencing displays
Boardroom AV installation at Sobeys with dual displays

How We Deliver AV For Your Clients

A simple process that helps MSPs confidently deliver and support AV environments for their clients.
Book a Quick Conversation

1 - Discovery with the Client Team

We start by understanding how the organization collaborates today - how meetings happen, which platforms they rely on, and the environments where communication is most important.

2 - Designing the Right AV Environments

Our team designs AV environments around how users actually work - ensuring meeting rooms, collaboration spaces, and hybrid experiences are simple, reliable, and consistent.

3 - Building and Testing the Spaces in Our Facility

Before anything is deployed to the client site, ET Group builds and tests the AV environment in our staging facility. Systems are configured, validated, and tested to ensure they work as expected—reducing risk and surprises during deployment.

4 - Coordinating with the MSP and IT Team

Throughout the process we work alongside the MSP and IT stakeholders to ensure the AV environment integrates cleanly with the organization’s network, collaboration platforms, and infrastructure.

5- Deploying AV Systems with Confidence

With systems already built and tested, deployment onsite becomes faster and more predictable. Our team installs, commissions, and validates the environment while keeping the MSP aligned with the client throughout the process.

6 - Supporting the Environments Long Term

After deployment, ET Group can provide ongoing AV expertise and escalation support—helping MSPs resolve complex meeting room issues and maintain reliable collaboration environments for their clients.

See how we deliver AV alongside IT solution providers

Get a quick look at how ET Group designs, deploys, and supports AV environments for enterprise clients — and how we integrate into IT and MSP workflows without competing for your relationships. From project delivery to ongoing AV escalation, you’ll see how we help your team stay focused on networks, endpoints, and users while we handle the AV complexity behind the scenes.

Book a Quick Conversation

FAQs

Do you work directly with our clients or through our team?

ET Group can support your clients in the way that works best for your organization.

In many engagements, we operate as a trusted partner working alongside your team – supporting discovery, design, deployment, and troubleshooting while keeping your client relationship front and centre. Our goal is to strengthen the service you deliver, not compete with it.

What types of AV environments does ET Group support?

ET Group designs, deploys, and supports enterprise-grade AV environments across a wide range of business and operational spaces. This includes meeting rooms, boardrooms, training spaces, executive briefing centres, courtrooms, command and control environments, and other specialized environments where reliable communication is critical.

Our focus is on creating scalable, supportable AV systems that integrate with collaboration platforms like Microsoft Teams, Zoom, and Webex while meeting the operational requirements of complex organizations.

How do you reduce risk when deploying AV systems?

We reduce deployment risk by staging, configuring, and testing AV systems in our facilities before they ever reach a client site. This allows our team to validate hardware, software, control systems, and user workflows ahead of installation—ensuring smoother deployments and fewer surprises during go-live.

How can partnering with ET Group benefit our IT services business?

Partnering with ET Group allows IT providers to confidently support enterprise AV environments without needing to build specialized AV expertise internally. We help deliver reliable systems, reduce support complexity, and improve client experiences—while allowing your team to stay focused on core IT services.

Let's Discuss Your Client’s AV Needs - Book a Call

Whether you’re delivering a new AV project, standardizing meeting rooms, or supporting existing environments, ET Group can work alongside your team to deliver reliable AV systems for your clients.

People talking in ET Group's event space in Toronto.