• Thought Leadership

Mark Chen’s trip to the Zero Distance Excellence (ZeroDX) Summit in Qingdao, China, was a blend of professional achievement and cultural immersion. Over three days, Mark proudly represented ET Group, engaging in meaningful discussions about innovation and self-management while exploring the vibrant city and forming connections with like-minded professionals from around the world.

Through tours, keynote presentations, and informal networking, Mark gained valuable insights into the future of organizational transformation while also enjoying memorable excursions and reconnecting with his family. Here’s a look into his experience during this remarkable event.

Mark Chen’s recent trip to Qingdao, China, wasn’t just a chance to represent ET Group—it was a celebration of global recognition. At the Zero Distance Excellence (ZeroDX) Summit, Mark accepted the Emergent Excellence Award on behalf of ET Group, highlighting the company’s commitment to self-management and innovation.

This event brought together industry leaders from around the world to explore groundbreaking practices and celebrate organizations pushing the boundaries of modern work. For Mark, it was an opportunity to connect with like-minded professionals, learn from global innovators, and take in the vibrant culture of China.

Day One: Behind the Scenes of Innovation

Mark’s first day at the summit began with a deep dive into Haier’s world-renowned practices. Attendees toured Haier’s assembly factories, a concept museum, and their innovative “miniature stores,” which showcased how the company is rethinking customer interaction through the ZeroDX model. The idea? To eliminate distance between employees, operations, and customers by integrating them into a seamless, collaborative ecosystem.

The highlight of the day was a visit to Haier’s intelligent furniture showroom. Here, attendees explored cutting-edge appliances and smart home designs that brought the RenDanHeYi™ principles to life. It wasn’t just a look at the future of home living—it was a lesson in how deeply customer feedback could drive innovation.

Day Two: A Global Stage of Inspiration

The second day was the heart of the summit—a dynamic mix of keynote speeches, panel discussions, and award presentations. Attendees represented organizations from all over the world: Australia, Japan, India, the UK, and beyond. Mark was particularly struck by the presentations from Gary Hamel of The Management Lab and Mark Grievin, who delivered an inspiring talk in flawless Mandarin.

The day’s theme revolved around organizational transformation, with presentations on the RenDanHeYi model’s evolution from connecting workers and managers, to bridging companies and customers, and finally uniting entire ecosystems. For Mark, these ideas resonated deeply with ET Group’s commitment to self-management and decentralization.

During the awards ceremony, Mark took the stage to accept ET Group’s award in the “Emergent Excellence” category. This recognition celebrated ET Group’s pioneering approach to work—eliminating hierarchies, fostering ownership among employees, and prioritizing collaboration with clients. Seeing the ET Group logo displayed alongside other trailblazing organizations was a moment of immense pride for Mark and a testament to the company’s forward-thinking practices.

Day Three: Connection and Cultural Exploration

The final day of the summit shifted gears, offering participants a chance to unwind and explore Qingdao. Mark joined a cultural tour group, visiting landmarks like the German General House (now a museum) and a temple, soaking in the city’s rich history. Others opted for the “beer tour,” enjoying a taste of Qingdao’s brewing heritage at the famous beer museum. The day offered stunning backdrops for photos, from the intricate architecture of the temple to the lively streets of Qingdao. As the group toured these sites, it became clear that the summit wasn’t just about professional growth—it was about forming lasting connections.

What made this day stand out for Mark was the camaraderie that had developed. After three days of shared experiences, conversations deepened, and laughter flowed freely. On this last day, connections turned into friendships. Over meals and group outings, Mark helped others navigate the local menus thanks to his Mandarin skills, enhancing the collective adventure.

A Personal Journey and Professional Growth

Beyond the summit, this trip held special significance for Mark. It marked his first return to his hometown in Taiwan in six years. Turning the business trip into a personal vacation, he reunited with his parents and sister, balancing family time with regular video calls to his wife and children back in Canada.

Despite the packed schedule, Mark reflected on the wealth of information he had absorbed. The summit left him with a stronger understanding of RenDanHeYi and its focus on integrating customers into every step of the innovation process. He likened it to the customization platforms in car manufacturing, where customers can design every detail to their specifications.

Reflections on ET Group’s Leadership

One key takeaway from the summit was how well ET Group’s practices align with the RenDanHeYi model. Compared to many organizations still transitioning to self-management, ET Group stood out as a pioneer in decentralization and employee empowerment. Mark shared this perspective with ET Group’s leadership, emphasizing how the company’s innovative approach puts it ahead of the curve. ET Group’s innovative practices—such as eliminating hierarchies and involving employees in decision-making—echoed the principles discussed throughout the summit. It was clear to Mark that ET Group’s work is not only relevant but also a model for others looking to transform their organizations.

Mark also noted some of the challenges other organizations faced, particularly in scaling self-management models for larger teams. These insights reinforced ET Group’s unique position as a leader in the space, demonstrating the effectiveness of its practices even on a smaller scale.

Mark’s Takeaway

The Zero Distance Excellence Summit was more than a professional event for Mark—it was a journey of discovery, connection, and growth. From receiving the award on behalf of ET Group to reuniting with his family in Taiwan, the trip combined meaningful moments on every level.

Mark returned home with a renewed sense of purpose, excited to share his learnings and bring the award back to ET Group, symbolizing the company’s commitment to innovation and excellence.

Mark’s experience at the Zero Distance Excellence Summit was more than a professional milestone—it was a journey of discovery, connection, and reflection. From receiving the ZeroDX Award to exploring Qingdao’s culture and reuniting with his family, the trip combined meaningful moments at every turn.

Bringing the award back to ET Group symbolizes the company’s dedication to pioneering the future of work. The lessons Mark gained, both personally and professionally, will undoubtedly inspire the team as they continue to push boundaries and foster innovation.

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