ETG wins Business Excellence Award at the NSCA Leadership & Business Conference

• News

I recently had the pleasure of attending the NSCA Business and Leadership Conference in Dallas, Texas.

The annual conference in its 20th year, is well known for being an industry leading event. I was not only attending as a participant, but also had the privilege of accepting an award on behalf of ET Group.

The NSCA conference incorporates their annual Excellence in Business Awards. The award criteria is broken up into six different categories and looks for companies that are leading the industry, and providing solutions to industry challenges. This year, ET Group was nominated and successful in winning an award in the Differentiating Strategies category.

In the last year, we have identified a major shift in the industry, and wanted to refocus our offerings to our clients. We understood that it wasn’t just about offering a product. We wanted to provide our clients with exceptional value. Advice and consulting became part of our offering. Our new approach weaves people, space and technology together.

This shift for us, has required our employees to be strategic. They partner with the client and really embed themselves into the organization’s culture to truly understand their needs, and where we can provide the most value. Changing how we work with clients, required us to change as an organization and adapt our own internal processes.

To achieve a real change within our own organization, we adopted design thinking, different participatory leadership approaches, moved to a self management model, decentralized decision making and encourage an advice process. We work in teams and have a work from anywhere culture. We noticed that it was also the little cultural nuances that mattered. We ensure staff take all of their vacation entitlement, understanding how important this is for our overall culture. In our customers eyes we are viewed as relevant and progressive.

The results of our commitment internally to adopt the principles we were presenting to our clients was amazing. We have been able to grow our revenue by thirty percent, have a happier and healthier organizational culture and offer our clients value, in ways that we have personally experienced.

Although the journey hasn’t always been the most comfortable, I know, personally I have reverted to old habits, but I am fortunate to work with a team that keeps me accountable and is committed to making this work. Winning this award is a fantastic accomplishment for ET Group and our entire team, and I feel honoured to have attended on behalf of the organization to accept this award.

Brad Flowers
Principal at ET Group