ET Group Authors

Learn about AV from an industry expert

Head of Marketing, ET Group

Robbie Ruuskanen

Robbie Ruuskanen leads marketing at ET Group, where he focuses on helping organizations create seamless, reliable workplace technology experiences. He writes about AV, unified communications, and the evolving needs of modern workplaces, with a focus on practical strategies that help teams work better together.

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Recent Articles

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Distant shot of Parliament Hill, in Ottawa, Ontario.

How Interactive AV Technology Can Make Ottawa (& Other Cities in Canada) More Efficient

Government agencies in Ottawa are using AV technology to cut wait times, improve accessibility, support bilingual services, and boost civic engagement through virtual town halls and digital wayfinding. See how to get the most value in this post.

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What Is a Huddle Room & How Many Does Your Business Need?

Huddle rooms give teams a reason to meet and work together more often, but designing them calls for a different approach. Plan to have one huddle room for every 6-12 on-site employees at your company, then learn how adding features like video boards can increase their functionality in this guide from ET Group.

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5 Common AV Challenges for Businesses in Ottawa & How to Solve Them

ET Group helps create pain-free, seamless AV solutions for Ottawa's most important sectors. See why government agencies, schools, military bases, hospitals, event centers, and private businesses struggle with their AV needs—and why working with us leads to better experiences.

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Consultants vs. Vendors: Choosing AV Equipment Suppliers for Your Business

Compare AV consultants and vendors to make smarter business decisions. ET Group helps you choose the right strategic partner by showing the differences.

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Coworkers collaborating in office.

The Most Common AV Problems Toronto Businesses Face

Toronto businesses face unique AV challenges due to population and environmental challenges. Learn how to overcome them in this guide from ET Group.

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5 Common AV Challenges for Businesses in Vancouver & How to Solve Them

Struggling with AV problems in your Vancouver workplace? See the 5 most common challenges and learn practical ways to overcome them with ET Group.

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