Organization

Sobeys

Locations

Mississauga ON, Calgary AB, Montreal QC, Stellarton NS

Market

Food Services

Solutions

Executive Meeting Rooms, Standard Meeting Rooms, Space Management, Wayfinding, Town Hall Spaces

Unifying the way Sobeys meets, presents, and collaborates

We worked with Sobeys to modernize their AV infrastructure and establish a consistent, intuitive standard across boardrooms, meeting rooms, and training spaces nationwide. As part of this process, ET Group facilitated a Hybrid Discovery Experience (HDE) workshop, engaging Sobeys leaders and end-users to identify hybrid collaboration challenges and define what success should look like in their workplace. These insights shaped a scalable strategy that balances standardization, sustainability, and future growth.

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  • One Standard Across Canada

    We created room design templates for boardrooms, training spaces, huddle rooms, and town halls. These standards ensured a consistent user experience, simplified support, and made it easy to scale across multiple Sobeys locations.

  • Spaces Designed for Inclusive Meetings

    Multiple camera angles, ceiling microphones, and optimized speaker coverage ensure both in-room and remote participants can see, hear, and contribute equally—making collaboration seamless across every space.

  • Maximizing the Value of Existing Systems

    By blending functional legacy equipment with new technology, we reduced costs while modernizing Sobeys’ AV ecosystem. This approach maximized ROI while keeping systems reliable and up to date.

  • Future-Ready Insights Through Discovery

    We delivered a flexible AV design that supports evolving needs—allowing Sobeys to add new rooms, expand to new sites, or integrate future technologies with ease. Insights from our Hybrid Discovery Experience workshop surfaced key details, ensuring the framework reflects both technical and people-focused priorities.

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What We Did For Sobeys

Roadmap and Recommendations

Following the workshop, we delivered a tailored roadmap with actionable insights. These findings became the foundation for Sobeys’ AV modernization strategy—ensuring investments aligned with their people, culture, and long-term goals.

Discovery Workshop with Leaders and Teams

We facilitated an interactive HDE session with Sobeys’ leaders and end-users to explore workplace challenges. The workshop surfaced gaps in technology enablement, meeting equity, and space design—while giving teams a chance to co-create their vision for success.

Boardroom Model Setting the Standard

We delivered an executive boardroom with dual front displays, multi-lens front camera for equal and engaging coverage, and a rear PTZ camera for capturing presenters standing at the front of the room. All of this is brought together seamlessly with a one-touch-to-join operation and automated camera modes for a natural, hands-off user experience.

Consistency Across Every Room Type

From small huddle rooms to mid-size spaces, we deployed standardized table connectivity, camera height/angle, audio coverage, and touch panel controls - so employees have the same intuitive experience in every office.

Sustainable AV Integration

We carefully blended existing equipment with new solutions to maximize value, reduce waste, and deliver a consistent AV ecosystem across Sobeys’ national footprint.

Application Specific Spaces

We designed unique spaces for specific needs that weren’t met under the company room templates, to facilitate better collaboration experiences and improve productivity for different groups.

Seamless Tech Integration for Meeting Equity

Across sites, functional existing equipment was carefully integrated with new technology to create a connected AV ecosystem that is cost-efficient, sustainable, and consistent for users. Cisco Quad/PTZ cameras, along with ceiling microphones and Biamp ceiling speakers, ensure participants are clearly seen and heard—delivering engaging, equitable meeting experiences for every space.

Supporting Canada's Most Critical Applications

Featured Insights

1-Day Journey to Transform your Approach to Hybrid

The HDE is full day workshop designed to help your organization grasp the possibilities of hybrid work, understand best practices and underlying principles, and identify where you are on this journey.

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