How can technology and design collaborate on hybrid?

Posted by ET Group on April 13, 2022

Technology integrators and interior designers need to work closely to create the hybrid workplace, but too often there is a divide. ET Group is using the principles of design thinking to build bridges – is this a blueprint for collaboration?

Where designing hybrid workspaces is concerned, technology is to design as music is to dancing. You can’t have one without the other. Sure, you can separate them, but paired together they’re just so much better. 

Include technology early in the design process

In order to create successful hybrid strategies, companies need to think about space and technology collaboratively, not as separate design phases with different desired outcomes. Too often, organizations are leaving technology decisions to be made at the end of the design process, and they are missing out on opportunities to optimize these choices to suit all of their employees’ needs. By taking a human-centered approach, Design Thinking creates the right foundation for the ultimate partnership between interior designers and technology integrators.

Lead as co-experts

This is why it’s important to think of designers and technology integrators as co-experts, and give them the opportunities to collaborate with each other as early as possible. Design Thinking allows for a process that allows both parties to collaborate and build on each others different areas of expertise where best suited, in order to co-create the ideal hybrid workspace for the client. As our CEO Dirk Propfe explained to WORKTECH Academy, “We need to jump into each other’s swim lanes to learn together”.

5 key principles to a succesful relationship

At ET Group there are 5 big things we often think about when working with designers in order to guarantee a successful outcome: 

1. Define what success looks like.
2. Agree on the process.
3. Focus on experience, not just appearance.
4. Prototype together early and often.
5. Keep it simple.

You can read about these 5 big things in more detail, as well as the rest of our interview with WORKTECH Academy here, and understand why we believe Design Thinking will help achieve better collaboration between design and technology.

ET Group is a Corporate Member of WORKTECH Academy. This article is the second in a series on the role of design thinking in technology integration for the hybrid workplace. Read the first article here.


Stay connected with us:

Follow ET Group on LinkedIn

Follow us on Twitter

Subscribe to ET Group’s YouTube Channel

Related Blog Posts

View all
Previous
Next
InfoComm 2026 Entrance Signage at the Las Vegas Convention Center

InfoComm 2026: Modernizing AV Design, What’s Driving Technology Decisions & the Shift to Digital

InfoComm 2026 highlighted where AV design, workplace technology and collaboration spaces are heading next — from practical AI applications and platform flexibility to more connected technology ecosystems.

Read More
IT manager and stakeholders discussing technology issues in a server room

AV Lifecycle Management: What to Do When Video Conferencing Devices Reach End of Life

Today, we have to approach AV the same way we approach IT. Platforms and digital tools like apps, AI and cloud capabilities are growing and improving at a much faster rate than physical devices, making it harder for hardware vendors to keep up.

Read More
Hybrid meeting taking place in a modern videoconferencing room

On-Prem vs Cloud Collaboration Platforms: What IT Teams Need to Consider When Designing AV Systems

Understanding which platform deployment models are available to you is the first step toward choosing a solution that aligns with your business needs—and sets you up for long-term success.

Read More
People meeting over videoconferencing equipment between different offices.

AV Managed Services vs. AV Support: What’s The Difference?

Compare the scope of service for proactive Managed AV and reactive AV Support, including how they work, what they come with, and why having an ongoing partnership with both in place makes the most sense for Canada's leading businesses.

Read More
Hybrid video meeting hosted on a non-native platform enabled by interoperability

How to Enable Multi-Platform Meetings with Interoperability (and Other Modern Technology Challenges)

As meeting technology and platforms evolve, it’s not unusual to feel like your head is spinning trying to keep up with the latest and greatest—not just for your own sake but to keep your business competitive as well.

Read More
IT manager and stakeholders discussing technology issues in a server room

AV Lifecycle Management: What to Do When Video Conferencing Devices Reach End of Life

Today, we have to approach AV the same way we approach IT. Platforms and digital tools like apps, AI and cloud capabilities are growing and improving at a much faster rate than physical devices, making it harder for hardware vendors to keep up.

Read More