5 Reasons to Partner with an Audio-Visual Company in Canada

Posted by ET Group on March 13, 2025

5 Reasons to Partner with an Audio-Visual Company in Canada

Summary:

A Canadian flag flies in front of an office building in Canada.

Reliable audio-visual technology is more essential than ever for Canadian businesses that work with or manage distributed teams. Clear audio, crisp visuals, and seamless connectivity have the power to equalize the meeting experience for people working remotely or on-site all across the country.

Partnering with an AV company is the best way to get a tailored solution that fits, but choosing to work with a Canadian company is even more effective. Companies who live, work, and thrive here know the market, understand how people work, and know how to help you make the most of your investment. 

ET Group specializes in delivering comprehensive AV design services to Canadian organizations and businesses that help support hybrid teams. Here are five key reasons to make us your strategic partner for your organization’s ongoing audio-visual needs.

1. Canada’s Hybrid Workforce Needs Reliable AV Solutions

Remote work options rapidly expanded during the pandemic as companies sought ways to continue operating without exposing people to unnecessary risks. By April 2020, a full 40% of all Canadian employees were working from home or some other location.

Now, almost five years later, there’s proof the trend is here to stay. Around 20% are still actively working from home at least part-time—and a full 81% of all Canadians believe remote work is good for employees. 

Companies that support hybrid and/or fully remote work gain a powerful advantage over their competition. At face value, it’s easier to attract top-performing talent and convince people to stay. But a satisfied workforce is also more likely to speak positively about the brand, which can strengthen your reputation.

The takeaway? Reliable AV tech isn’t just a luxury anymore—it’s vital to your success. Here’s why:

Why Partner With a Canadian Company?

Partnering with a Canadian AV company ensures your meeting spaces are designed for the way Canadian teams work. Having a system designed from the ground up with your individual needs and business goals in mind is an intelligent way to reduce friction in workflows and maximize productivity. Instead of constantly fighting with the system, it encourages your team to connect, collaborate, and innovate.

Related: 10 Ways You Can Nail Your Conference & Video Meeting Rooms

A professional business team brainstorm ideas on a boardroom smart board.

2. A Canadian AV Partner Keeps Teams Connected Across Provinces

Canada’s geographic size and dispersed population can have a positive and negative impact on companies that work across provinces. It’s easier to access top talent, but you need to consider the fact that remote teams may be dialing in from virtually anywhere—the next room, another city, the opposite coast, an isolated location like Iqaluit, or even a different country altogether.

Video conferencing and real-time collaboration tools make working over large distances and different time zones more efficient while expanding your access to domestic and global talent. In the case of places like Iqaluit, which are fly-in only, they can also be the only reasonable option.

Why Partner With a Canadian Company?

Canadian AV providers understand the logistical challenges of running a business that operates across provincial lines. Our team at ET Group has experience designing meeting spaces and systems around the platforms and workflows Canadians know and love, including Microsoft Teams, Zoom, WebEx, and more. That helps us configure these tools to equalize the experience for your team members—no matter where they’re from.

Related: Learn More about Our Onsite Support Solutions

Audiovisual technicians stand in a data center room after managing connections.

3. Local AV Expertise Ensures Seamless Integration with IT & Workflows

Integrating AV solutions into a company’s existing processes and workflows can be extremely complicated. Designing an integration or space is a bit like putting together a complicated puzzle with thousands of pieces; everything needs to fit together seamlessly.

IT teams are experts at managing infrastructure, but integrating new AV hardware and platforms requires specialized design knowledge. If you don’t have a clear strategy that accounts for every piece of the “puzzle” before you start, integrations can start to fragment fast.

AV systems that aren’t properly integrated can also be costly to maintain. Constantly calling out for service to fix compatibility issues, replace equipment, or troubleshoot technical hiccups gets expensive fast.

Why Partner With Local AV Experts?

AV designers and integrators have a deep understanding of AV tech and IT infrastructure at the local and national levels. We’re also familiar with provincial regulations, vendor ecosystems, and other special considerations that only affect certain locations, cities, or provinces.

In most cases, we’ll work closely with your IT department to ensure we’re all on the same page—or help them strategize to prevent issues from happening in the first place. Fewer service calls mean less downtime and makes it easier to focus on growing your business.

Related: 10 Ways You Can Nail Your Conference & Video Meeting Rooms

A board room office with advanced videoconferencing technology, including touchscreen displays.

4. Scalable AV Solutions for Growing & Evolving Canadian Businesses

Canadian businesses are constantly expanding, renovating, and adapting, and the meeting spaces they use need to be flexible and scalable enough to keep up. Sudden growth spurts, ramp-ups, new locations, and expansions should give you a reason to build on existing solutions, not force you to start fresh.

Agile systems are more important today than ever before because technology is advancing at a blistering rate. Investing in a system that will be totally obsolete in six months will force you to spend more money than you have to and dull your competitive edge.

Overly rigid AV solutions come with many risks:

Need an example? Look at the rise of AI or one-touch join solutions over the past few years. AV solutions that don’t have features like these already feel dated, especially if they can’t be customized to integrate with modern platforms.

Why Going Canadian Can Boost Scalability

AV solutions need to support your business now and scale with you as you grow, and that takes a lot more than just the latest hardware. Canadian companies have a deeper understanding of trends and regulatory changes, but they typically have more connections to companies in the domestic market.

For example, ET Group’s strong relationships with vendors in Canada and the rest of North America make it easier for us to deliver solutions at scale. Our facilities are equipped to handle large projects that need procurement, warehousing, technology assembly, installation, and support services.

5. Stay Compliant with Canadian Regulations & Industry Standards

Canada strictly regulates how companies can collect, manage, and use data from customers, employees, and other team members. Depending on the sector you’re in, your organization may need to comply with industry, provincial, or federal regulations and standards.

Failing to consider regulations and industry standards is a big deal. Even if a violation is accidental, your company can still face steep fines, data breaches, or operational disruptions that cost millions of dollars to recover from—and cause reputational damage. 

Here are a few examples:

Failing to adhere to guidelines like these is unintentional more often than not, but won’t protect a business from fines—and they can be steep. Corporations that violate AODA, for example, can be fined up to $100,000 per day until they fix the problem or face civil suits. 

How Partnering With a Canadian AV Provider Can Protect You

Simply put, people don’t know what they don’t know, usually until it’s too late. Companies that aren’t familiar with Canadian law or don’t regularly encounter our regulations may be highly skilled, but that doesn’t necessarily mean they understand sector-based compliance needs.

Canadian AV providers, like ET Group, work with organizations in sensitive sectors like healthcare at the provincial and national levels. We’re familiar with current and past industry standards and regulations, but also know how to stay informed and get information when they change.

ET Group hard at work in the New Brunswick office.

Make ET Group Your AV Partner Today

Bring the hybrid workplace experience to life by connecting and supporting teams all across the country with the most advanced tools for collaboration on the market. Whether your goal is to create a multi-purpose meeting space in your New Brunswick office or a small space for teams to socialize at your Toronto headquarters, we can help.

ET Group specializes in designing and supporting human-centric meeting spaces that honor the workflows and experiences of everyday Canadians. We’re proud to have over 45 years of experience in the AV market across multiple sectors and industries. For expert advice and practical recommendations tailored to your needs, book a free 30-minute discovery call.

Frequently Asked Questions About AV Companies in Canada

We’ve partnered with an audio-visual company in the United States in the past, but want to support local. Should we switch?

ET Group has had the privilege of working with many U.S.-based audio-visual providers over the years. We fully recognize the level of value and talent they bring to the table, but also know how advantageous it can be to partner with a company working in the same market.

If you’re considering making the switch, we can help you assess the best timing and approach to ensure a smooth transition. Let’s talk about it!

What industries benefit most from Canadian AV expertise?

We have experience helping customers across many different industries and believe they can all benefit from working with a Canadian provider. That said, companies that work in highly sensitive industries like these stand to gain the most:

Why? All of these sectors have complex compliance, data protection, and accessibility needs, so their AV solutions need to be carefully developed with regulations in mind.

Will working with a Canadian AV company help me save money?

Sometimes. If you’re working with a US audio-visual provider, cross-border fees and exchange rates can add up over time. It can also be difficult to predict the impact of trade policies, tariffs, and import fees, especially if they change without warning.

We need AV support services. Can you help?

Yes! We understand how important it is to have access to expert support for your meeting spaces, hardware, and integrations. We can create a tailored package of comprehensive support services that provide global coverage for your entire AV operations.

ET Group can send someone to help you on-site, provide remote support, handle preventative maintenance, or assign you a dedicated technician in case you have questions or issues. Learn more about our AV support services here.

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